April 22, 2016
14 Quick Tips For Effective Flyer Design
1) Define The Purpose Of Your Flyer Design
Okay, so you aren’t a graphic designer at a professional marketing agency. That’s okay! Just like any other project in life, the first step is figuring out the purpose. Why are you wanting to design a flyer? Proper planning is crucial to any sort of effective flyer design.
What do you want your flyer to do? Questions to be considered include: Who am I trying to target? What emotions am I trying to incite? What information needs to be transmitted to the reader? What am I trying to make my reader do?
2) Keep It Clean, Keep It Simple
Not in the sense of vulgarity, but with respect to the layout. Keep the clutter to a minimum.
All too often flyer’s includes as much information a person can possibly fit on a page. At best, your reader might give your flyer a quick once over. Make sure they can see your message with a glance.
3) Grab Their Attention
A catchy and relatable header can be one of the most important elements of an effective flyer design. Respect your reader’s time.
Your header should summarize your flyer’s purpose in a few words. Use language that aligns with the opportunity or event you are advocating. Relatable language makes a connection with your reader, increasing the likelihood they will keep reading.
4) Focal Point
Now that you have decided the purpose of your flyer design, consider where the focal point of your design will be.
Your the most important piece of information is what you want your reader to take from scanning the flyer. Make sure this bit of information is in the area the eyes will go at first glance.
5) White Space
Beyond keeping clutter at a minimum, and deciding the focal point of your flyer design. The use of white space is an extremely effective method for guiding the eye.
That bright blue square will become that much more important when it’s offset with clean and comfortable white space. White space allows you to emphasize the important elements of your flyer design while simultaneously giving your readers eyes a rest.
6) Pictures Tell A Story
Whether you are working with a picture or an infographic, pictures tell a story. Make sure whatever you choose to incorporate aligns with the message of your flyer design.
Keep the number of graphics to a minimum. One, or maybe two carefully chosen graphics will be able to tell your flyers story much more effectively than a collage. Too many pictures put increased strain on the eye, and can frustrate your reader, losing their attention.
Keep your flyer design balanced. Don’t overload one area of your flyer design without offsetting it in the other.
Balance doesn’t mean centered. In fact, a nontraditional approach can boost the effectiveness of your flyer design. Two different areas diagonally offset can bring a lot more attention to your flyer design while still maintaining a comfortable visual balance.
8) Typeface Overload
No WordArt. Your flyer’s purpose is to inform your reader. Choose a legible font that is simple, yet reflective of the nature of your design.
A Sans Serif can be used for a less formal, more comfortable setting. A serif font carries more formal connotations. Your flyer design should have no more than 2 different fonts. Instead of searching for a different font, try using bold and thin versions of your font to reflect importance.
9) The W’S
The W’s are self-explanatory. Don’t forget to include them! Who, What, Why, Where, When.
Just because you already know everything about the purpose or event, doesn’t mean your audience does. Make sure your flyer design includes any details about the event your reader may need to know.
10) Include A Testimonial
Depending on the situation, incorporate a reliable testimonial.
Word of mouth continues to prove to be the one of the most effective means of acquiring new customers. People are more likely to give merit to your flyer design if it has a reliable testimonial.
11) Contact Information
A flyer can only deliver so much information. Include your contact information somewhere on your flyer design where it won’t detract from the primary message. An effective flyer design will make your customers feel the need to act on its message.
12) Call To Action
An awesome flyer design is nothing without a call-to-action. Your flyer needs to tell your reader how to act on their newfound desires.
Color or nothing, it’s 2016. If you are going to invest the time and energy into your flyer design, print it in color.
Color incites emotion and grabs your reader’s attention. Even if you are on a budget, 100 color flyers being read will generate a better response than 1,000 black and white flyers in the garbage.
14) Uniformity Is Key
Be consistent with your flyer design. A uniform design emanates a professional job by a professional company.
Have at most a few different themes, whether it be colors, shapes, or font features, be consistent with the organization of importance. This will maintain a professional feel.