DAYS END CAMPGROUND

Sturgis Days End Campground is right in the heart of South Dakota’s Sturgis Motorcycle Rally. Our marketing agency with the help of Matt Kinzler, designed a new custom logo, representative of the area and campgrounds rustic appeal. Also responsible for the custom design and development of Days End website, we captured those same feelings and emotions that drive so many to the area.

www.sturgisdaysendcampground.com

 

LOGO DESIGN

A blend of rustic design and modern layout, Days End’s website design captures the rustic feeling of the logo design and business culture. It features a full width image slider to showcase everything from the convenient central South Dakota location, the Sturgis Motorcycle Rally, and even a popular tourist event in Hill City. The layout of the home page in particular features all of the essential information someone would be looking for during a vacation stay in tents, RV’s, or even cabins. There is a map & directions link, the three accommodation types listed previously, rates & reservations with reviews from Hotels.com and etc. Custom icons for things like “Base Camp” and “Sturgis Motorcycle Rally” add a more handcrafted feel to the design. Colors used are organic in nature. Orange for the beautiful South Dakota sunsets, green for the lush grasslands (when we get a good wet season) and a variation of browns for that rustic feel. Font choices provide good contrast for readability and serif fonts with a playful handwritten font for the slider images makes this site interesting and engaging for the user. For important aspects like the Sturgis Motorcycle Rally and Attractions & Events, there are dedicated pages for each. We even compiled a pretty comprehensive list of some of the top attractions and things to do for those looking to vacation in the Black Hills. And naturally, the site is mobile responsive for a custom user experience at all screen sizes.

 

WEBSITE DESIGN

A blend of rustic design and modern layout, Days End’s website captures the rustic feeling of the logo design and business culture. It features a full width image slider to showcase everything from the convenient central South Dakota location, the Sturgis Motorcycle Rally, and even a popular tourist event in Hill City. The layout of the home page in particular features all of the essential information someone would be looking for during a vacation stay in tents, RV’s, or even cabins. There is a map & directions link, the three accommodation types listed previously, rates & reservations with reviews from Hotels.com and etc. Custom icons for things like “Base Camp” and “Sturgis Motorcycle Rally” add a more handcrafted feel to the design. Colors used are organic in nature. Orange for the beautiful South Dakota sunsets, green for the lush grasslands (when we get a good wet season) and a variation of browns for that rustic feel. Font choices provide good contrast for readability and serif fonts with a playful handwritten font for the slider images makes this site interesting and engaging for the user. For important aspects like the Sturgis Motorcycle Rally and Attractions & Events, there are dedicated pages for each. We even compiled a pretty comprehensive list of some of the top attractions and things to do for those looking to vacation in the Black Hills. As with all of our websites, the site is mobile responsive for a custom user experience at all screen sizes.

 

FINAL THOUGHTS

Sturgis Days End Campground’s project was based on the tourist’s experience. Tourist’s and visitors to the area want to be informed of the local area’s happenings. They also want to know what amenities will be available. Campground and RV Parks vary so greatly, it was important to emphasize the top-notch amenities Sturgis Days End provides. Sturgis Days End Campground’s is one of the best performing campground’s in the search engines for the area, and that’s quite an accomplishment considering the size and scope of the competition.

 

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– CARL & KK GRINSTEAD III, OWNER, STURGIS DAYS END CAMPGROUND