RAPID CITY SEO AND SEM SERVICES
No professional marketing agency should let your marketing meeting conclude without bringing up search engine optimization. You might have a beautiful website, optimized for conversion and custom fit to your user’s experience. The thing is, without search optimization the only customers you’re reaching are the ones already aware of your services. Consequently, without SEO you aren’t growing your client base. A successful digital marketing agency will never build your site without seriously emphasizing and explaining the importance of SEO. Launching a website without a search engine marketing plan in place is the equivalent of putting up a million dollar surf shop in the middle of the Sahara.
SEARCH ENGINE OPTIMIZATION SERVICES = ROI
Obviously we don’t want you building a surf shop in the middle of the desert, that’s why we’re here to help. Search Engine Marketing (SEM) is the umbrella term coined for all aspects of search engine marketing.
Generally, when someone refers to SEM services they are talking about PPC (pay-per-click) and paid advertising campaigns. Within the wide array of SEM services, you will find it’s subsidiary, search engine optimization (SEO).
SEO is the process of driving traffic to your site by organic means. Put painfully simple, you drive traffic to your site by creating a web presence your customers and site visitors find beneficial and valuable. For several reasons, organic SEO is our preferred method for driving traffic to your site.
- Endless flow of traffic as a result of targeted searches
- Once services are paid for traffic is free
- Performs for an extended period of time
- 14.6% conversion rate
- Takes time to develop
- Larger up-front commitment
- Efforts can need to be ongoing in competitive markets
- Instant ranking
- More specific targeting control
- Increased control
- Charged per click
- Campaign management can be complex
- High cost in competitive niches
- 1.4% conversion rate
SEO can be broken down into four major components. On-page optimization, keyword research and integration, content marketing, and backlinks.
Our SEO services are highly researched and meticulously analyzed prior to rollout. In defining your ideal client, our specialists study and understand the search habits your users exhibit. From these findings, we implement content marketing campaigns utilizing specific keywords to find your ideal client at the end of their search.
While SEO may take longer to develop, you will reap the rewards of our SEO efforts for years to come. How often have you clicked on a search result to find it was published in 2008? That article was written eight years ago and is still drawing significant site traffic, all as a result of an effective SEO campaign.
Pay-per-click and ad campaigns. We are certainly experienced with these SEM services, and able to execute effectively if you should choose.
Due to the increased competitiveness for keyword bids, we primarily recommend paid ad campaigns to jump start or supplement a professionally drawn out SEO campaign.
There are certain industries that have yet to get on the PPC or ad campaign train, and bid prices are still low. We aren’t able to provide you with any specifics right off the bat, but if you get in touch we can find out if you are one of the lucky ones.
MOBILE SEO AND SEM SERVICES
As competition for specific, traditional keywords grows, another door is opening. Smartphones are everywhere, even toddlers are using them.
With mobile search’s popularity increasing, users have become more specific with their searches, utilizing what has been coined as “long-tail keywords.” Our SEM services target these highly-convertible mobile searchers with more precise search targeting tactics.
Targeting mobile users searching specifically for your business, our SEM services have incredibly high conversion rates, growing your customer base, and improving your bottom line.
If we’ve peaked your interest, and you want to talk, send us a message or give us a call. We can talk about creating the perfect custom campaign, tailored for your business.