Social Media Marketing

88% of business owners are currently running social media marketing campaigns. 62% of those social media campaigns are reaching less than 20% of their followers . A great social media campaign builds, grows, and maintains meaningful relationships with your customers. As social media’s algorithms become increasingly more complex, the odds your posts are showing up in your followers feeds is plummeting. Average businesses reach a meager 16% of their followers with their posts. Don’t sell over your social media campaign, that’s what your website is for. Get in touch to find out if your social media campaign is optimized to reach your audience.

SOCIAL MEDIA CAMPAIGN

Social media marketing is one of the best tools for connecting and building relationships with your market. Social media marketing provides a means to stay in constant contact with the customer, study their interests and needs, and establish your expertise within the market.

A methodical and knowledgeable approach is needed for a successful social media marketing campaign. Effective social media marketing drives traffic from your social media posts to your website. Conversion optimized web design is how religiously loyal followers convert to repeat paying customers.

Before even considering making that first post, step back and answer a few questions. What goals do you have for your social media campaign? To grow your following? Stay prevalent in your customer’s mind? Establish your industry expertise? The answer is likely all three. Proper planning, efficient management, analytics, and fine-tuning are the keys to running a prosperous and effective social media campaign.

FINDING THE RIGHT PLATFORM

We’re organized when developing your content plan. Structured content marketing maintains consistency and effectiveness when sharing across various social channels.

We study your market, understanding what information they will find valuable, and determining how frequently we’ll need to post attaining maximum reach.

Moreover, we present your social media followers with content they find of interest and value. Curating posts that are applicable to your product or service will leave your followers with a sense of loyalty.

Quality Content -> Increased Engagement

It’s simple, post quality content. 24/7 promotion of your product, click-baiting, fickle messages, and questions like “what’s your favorite ice cream flavor?” are all sure-fire methods to sink your social media marketing campaign overnight.

Social media marketing should relate to your industry or customer’s lifestyle. We create content your followers find valuable and beneficial, building the loyal relationship you’re ultimately after. Our social media marketing specialists are the experts of tip-toeing the fine line between building customer relationships and spamming their daily news feeds.

MANAGING YOUR SOCIAL MEDIA MARKETING

Social media marketing continue to be the small business owner’s biggest time drain. That’s the beauty of social media, isn’t it? The ability to completely lose yourself and hours of your precious time mindlessly browsing pictures from a trip some person you graduated high school with recently took?

At Modern Design Agency, we have social media management systems in place, running consistent and effective social media marketing campaigns. Our software and experience efficiently keep tabs on your social media marketing metrics and their causation. We save you time so you can focus on the day-to-day of your business.

ANALYZE PERFORMANCE, ADJUST ACCORDINGLY

Advanced social media marketing software provides our specialists with cross-platform metrics and analytics for your campaign. Cross-platform metrics tell the underlying story of your social media marketing approach. We see what’s working where, how, and adjust your social media campaign accordingly.

Effective social media marketing takes time to develop. Over time we begin to understand your customer, their needs, interests, hobbies and preferences. Our specialists work tirelessly, consistently putting relatable and valuable content in front of your followers.

Without analytics and adjustments, your social media marketing campaign is spinning its wheels. What’s Einstein’s old adage? “Insanity is doing the same thing over and over again while expecting a different result.”